Dear Friend,
Have you ever heard that the “offer” is the #1 thing you should test on your page?
I think it’s true.  But what does it mean?
Mike Filsaime, quoting Gary Halbert, recently said that the offer is a matter of:

What they get
How they get it
What they pay
How they pay for it

And I think that’s an incredibly catchy [...]

NEW: Improve Your Sales — Not Just 10X faster, but 50X faster!
Dear Friend,
In my last post on this topic, I wen’t a little fast. This time I’ll slow down a little and work an example or two. There’s also a video of the new STA feature that allows you to “speed up Taguchi”.
You can read [...]

NOTE: STA is now available 24/7/365.  This post should be of historical interest only at this point

Dear Friend,
I told you last week that I would take STA off the market soon.  It’s true.
Let me tell you the “what” and the”why” of it.
The What
Basically, it boils down to this: STA will be available for purchase [...]