Dear Friend.
I sent an email message to my lists about an hour ago announcing that you can now sign up to beta test the Segmetex system.
Just in case there are some following the blog, but not on one of my email lists, I thought I’d post the email message here as well:
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Today is the day.  [...]

Dear Friend,
There’s a reason you haven’t heard much from me over the last 4 months or so.

Over the last 4 months I’ve been developing and testing a new marketing system, and some software to faciliate it. 
The system is new.  As far as I know there is nothing in the world like it.
I think it will prove to be [...]

Dear Friend,
Have you ever heard that the “offer” is the #1 thing you should test on your page?
I think it’s true.  But what does it mean?
Mike Filsaime, quoting Gary Halbert, recently said that the offer is a matter of:

What they get
How they get it
What they pay
How they pay for it

And I think that’s an incredibly catchy [...]